Together with the team of BIC Bizkaia Ezkerraldea and the technical secretariat, we leaded the artistic direction for the event commemorating its 25th anniversary, constructing an emotional narrative that connects the historical memory of the Ilgner building—a symbol of Ezkerraldea’s industrial past—with the entrepreneurial and transformative character of the innovative people and projects that inhabit the BIC ecosystem today.
From the conceptualization phase onwards, the aim has been to weave a narrative thread between the past, present, and future, highlighting the evolution of the building as a space for generating opportunities, talent, and innovation. Through a series of audiovisual and digital art pieces, we have crafted an inspiring story that accompanied the entire event, reinforcing the BIC’s identity as a driver of change and a vision for the future of the region.
The visual and audio language of the event combined elements of industrial memory, technological innovation, and human emotion, creating an atmosphere that dialogued with the institutional nature of the event without ever sacrificing creativity, artistic sensibility, and emotional connection with the audience. Each audiovisual intervention was designed to amplify the message of celebration, recognition, and shared vision for the future.
In addition to artistic direction, elektrART handled the entire audiovisual production of the event, as well as technical and audiovisual stage management, ensuring the coherence of the creative narrative and its correct technical execution throughout the celebration.
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